Nuchev’s goat milk formula brand Oli6 has added two new products to its range, targeted at older age groups.
Oli6 Stage 4 junior goat milk drink, released in January, has been formulated for children aged three to seven years. A full-cream goat milk powder in a convenient long-life format, has also been released to cater to the many adults who are switching to goat’s milk.
The milk company has also refreshed packaging across its entire goat’s milk range.
“As people become more aware of the health benefits associated with goat’s milk, there has been growing demand among consumers across a broadening age range,” Nuchev founder and chief executive Ben Dingle said.
“We have an existing loyal customer base who have seen their babies and toddlers thrive on Oli6. Now they have the assurance that their children can continue to enjoy the natural goodness of our goat based products as they embark on new life stages, such as kinder or school. We only launched in January and have already seen exceptional demand. It’s really pleasing to have been able to extend our range to a totally new audience.”
Goat milk formula represents around 10 per cent of total Australian formula sales, with an annual turnover of more than $100 million. Nuchev’s Oli6 brand is driving category growth, with 500 per cent year-on-year growth across all distribution channels.
“Parents are becoming more aware of the benefits of goat’s milk, so we wanted something that would not only stand out on the shelf, but also strongly identify Oli6 as a high-quality
Australian-made goat milk product that conveys all those health benefits.”
A RMIT University study found Oli6 goat milk formula contained 14 naturally-occurring prebiotic oligosaccharides, five of which are also found in human milk. These natural prebiotics aid the growth of beneficial bacteria and reduce the incidence of harmful bacteria such as E.coli.
Oli6 is sold in more than 1000 outlets across Australia.
