Huggies adds new voice experience with Amazon’s Alexa

Huggies Alexa Skill - DeviceNappies brand Huggies is embracing the power of voice technology with the launch this week of a new voice-experience for children and parents via Amazon’s Alexa.

Huggies Skill contains a curated library of audio content from songs, activities and games, for kids aged 0 to 24 months and above, enabled by voice commands.

“We know parents are increasingly multi-tasking – wanting to prioritise time for quality engagement with their children, whilst balancing the demands of work and home life. The Huggies Skill is a parent’s hands-free personal voice assistant, to help them provide a safe, screen and ad free way for children to learn, play and develop,” Huggies business director, Rahul Asthana, said.

“Huggies have tailored a really inventive voice-experience delivered through Alexa. The Huggies Skill enables parents to have engaging and meaningful moments with their children – and in a fun, interactive way,”  said Kate Burleigh, Australia country manager, Alexa Skills, Amazon.

Huggies Skill is designed with a child’s key stages of development in mind.


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