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Doritos teams up with Spider-Man

Doritos SpidermanPepsiCo snack brand Doritos has partnered with Columbia Pictures to launch a global promotional campaign ahead of the release of Spider-Man: Far From Home.

“Sold in more than 40 countries, one of PepsiCo’s fastest growing brands and always in search of bold adventures, Doritos is thrilled to be a global promotional partner for Spider-Man: Far From Home,” said Asadullah Siddiqui, senior director, PepsiCo Global Foods.

The campaign, which will be launched in over 35 markets, features on-pack design, in-store displays, TV creative, digital content and sweepstakes. Australia, Mexico and Colombia will be among 20 countries that will see a unique limited-edition Spider-Man: Far From Home themed Doritos with Spidey’s signature red colour.

Consumers in the US will also have the chance to participate in an online game the “Spidey-Sense Challenge”. Fans will get the chance to play as Spider-Man and run a series of web-shooter training courses in various cities featured in the soon-to-be-released film. As an added bonus, specially marked Doritos products in select markets will contain codes that can be entered for an opportunity to win unique superhero inspired prizes.

“Both Spider-Man and Doritos are globally known and beloved brands. Doritos is the perfect partner for Peter Parker to take along on his first trip to Europe,” said Jeffrey Godsick, EVP of Brand Management and Global Partnerships, Sony Pictures Motion Picture Group.

Spider-Man: Far From Home is set for release in theatres worldwide in July 2019.

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