Free Subscription

  • Access daily briefings and unlimited news articles

Premium

Only $34.95 per year
  • Quarterly magazine and digital
  • Indepth executive interviews
  • Unlimited news and insights
  • Expert opinion and analysis

KitKat Ruby lands Down Under

Four Finger KitKat Ruby + packaging (2)Following the successful launch of KitKat Ruby at Melbourne’s Chocolatory last May, the confectionery brand has launched a limited edition version available across Australia.

The KitKat Ruby features a distinctive, all-natural pink hue, an intense berry flavour, and a luscious smooth texture, combined with iconic crisp KitKat wafer fingers. Made using rare Ruby cocoa beans – found only in a few locations including Côte d’Ivoir, Ecuador and Brazil – the unique colour and flavour are naturally occurring.

Head chocolatier at KitKat Chocolatory, Connie Yuen confirmed the Ruby chocolate was an “instant hit” last year, selling out in just ten days.

“KitKat has been inundated with requests from consumers across the country since Ruby chocolate was introduced. We’re delighted to be giving more people the chance to try it, timed perfectly to celebrate Ruby chocolate’s first birthday in Australia!” added Yuen.

Nestlé head of Marketing Confectionery, Anna Stewart, described Ruby as big news in chocolate innovation.

“It’s a privilege to be able to deliver this unexpected break to all KitKat lovers following the amazing stir Ruby caused last year, and we’re looking forward to seeing all the reactions from our fans as they get a taste of this unique gem.”

The KitKat Ruby (A$2), is available at Woolworths stores nationally from 1 May, for a limited time only.

You have 3 free articles.