Mondelēz has switched to producing its chocolate brands using sustainable cocoa to protect its confectionery business from global warming.
On Tuesday, the Toblerone and Cadbury owner pledged that by 2025 the Cocoa Life sustainability program will deliver 100 per cent of the coca volume needed for the company’s chocolate brands.
The confectionery giant sources about 43 per cent of cocoa from the program already, and supports farmers via financial assistance and education to help them improve crop yield.
“Our Purpose at Mondelēz International is to empower people to snack right and that journey begins with the ingredients we source, including cocoa,” said Mondelēz chairman and CEO Dirk Van de Put.
“As demand for chocolate continues to grow, we are leading the transformation to build a thriving cocoa sector, an ingredient essential to our growth. This is an important milestone for our Cocoa Life program and will ensure more consumers around the world can be confident that the chocolate brands they love are made the right way.”
I’ve spent the past few days in Ghana and Côte d‘Ivoire meeting the farmers and partners of our #CocoaLife Program. Our purpose to empower people to snack right starts with the lives of our cocoa farmers. I’m proud of the real change we are driving. pic.twitter.com/oSpKT5zzkN
— Dirk Van de Put (@Dirkvandeput) April 16, 2019
Mondelēz chief sustainability, well-being, public and government affairs officer Christine Montenegro McGrath told CNN that the main problem lies in its supply chain since if the company can’t source out high quality cocoa, there won’t be a healthy chocolate business.
The chocolate maker created Cocoa Life back in 2012 pledging US$400 million for over 10 years.
“The expansion of Cocoa Life moves Mondelēz International a step closer to improving the positive impact the company has on people and the planet,” McGrath told CNN.
“Through Cocoa Life, we are leading the way in the fight against climate change in the cocoa sector and playing an active role in securing sustainable supplies of key raw materials. Success will not be found by acting alone, and this is why we are building a movement or lasting change and scaling our holistic approach through productive, collaborative partnerships. We hope our encouraging results inspire more industry members to implement integrated approaches and broaden their impact at scale.”
Deforestation also contributes to the main problem of climate change, particularly in cacao producing countries such as Côte d’Ivoire, Ghana and Indonesia.
Mondelēz targets to end the cycle through Cocoa Life by teaching farmers sustainable practices; support them by raising money from local governments; plant more trees and making cocoa farming an attractive profession.