King Island Dairy celebrates people and place in latest commercial
Lion Dairy and Drinks’ popular cheese brand, King Island Dairy, has released a new commercial that celebrates
King Island and its people.
The commercial was built on feedback from consumers about what makes King Island Dairy unique, namely the product, place and people.
The commercial features scenic shots of the island and takes the audience on a journey through a day in the life on King Island.
“The idea ‘No Ordinary people’ captures the spirit of the King Island community and provides the narrative for King Island Dairy; an insight into the lives of the island’s locals, the connections they have together and their connection to our much-loved cheese as a part of their everyday life,
marketing director, specialty cheese, Zoey Saunders said.
“An idea that is unique and distinctive in the specialty cheese category.”
The campaign will be supported by a King Island Dairy branded pop up store.