UK chips brand Walkers has once again teamed up with the Spice Girls for a new campaign following the recent reunion of the 90s band.
As part of the campaign, Walkers is leveraging the popularity of the Spice Girls reunion tour which commenced last month to find the #BestFanEver.
In a ‘spoof’ ad to launch the new campaign, the group surprise their ‘biggest fan’ with VIP tour tickets only to find he is unwilling to share his favourite crisps with his idols.
The group began an endorsement deal with the crisps brand in July 1997, to launch their “Cheese & Chives” flavour. As part of the deal, each Spice Girl featured on packets individually and as a group.
At the time, Walkers reported a six per cent increase in volume share of the crisp market within the first eight weeks of the Spice Girls campaign.