FMCG multinational Unilever announced on Monday that it will acquire Japanese skincare brand, Tatcha.
The company, which was founded by Victoria Tsai, is based in the US and has an innovation centre in Japan known as the Tatcha Institute.
“We are delighted to have Tatcha joining our portfolio of Prestige brands. Inspired by Japanese pure beauty rituals, Tatcha is one of the best performing beauty brands in North America, famous for its exceptional product experience and unique combination of natural ingredients and high product efficacy,” Vasiliki Petrou, Unilever EVP and CEO Prestige, said.
“Thanks to Vicky’s passion and expertise, iconic products like The Water Cream and The Silk Canvas have become the cornerstone of long-term consumer loyalty. We are really looking forward to working with this amazing team and to continuing to grow the brand globally.”
According to Unilever, Tatcha is a modern skincare brand based in classical Kyoto rituals. It works with scientists in Japan and the US to produce formula made from green tea, rice and algae known as Hadasei-3. The company said Hadasei-3 is “a trinity of anti-aging superfoods born from the Japanese diet and the timeless wonder of Japan for transformative beauty, inside and out.”
“When creating Tatcha, our dream was to make a brand that would live for at least 100 years; that dream can come true in our new home with Unilever. We are overjoyed to have found a parent to grow globally with, and to have a purpose-driven partner to ensure we can have a positive impact in our communities as we grow,” Victoria Tsai, founder of Tatcha said.
Tatcha’s skincare line includes Luminous Dewy Skin Mist, The Silk Canvas primer, The Water Cream moisturizer and The Deep Cleanse Exfoliating Cleanser.
While terms of the deal were not disclosed, the transaction is expected to be finalised in the third quarter of 2019.
