Nestlé may expand plant-based burger partnership with McDonald’s
Nestlé could expand its plant-based burger partnership with McDonald’s beyond Germany, Reuters reported on Wednesday.
Nestlé launched its plant-based Incredible Burger in April under the Garden Gourmet brand in several European countries. That same month, McDonald’s began selling the patties as “Big Vegan TS” at its restaurants in Germany.
“McDonald’s is an exciting and big customer, but it is not the only option and we have quite good capacity to cope with a (possible) extension beyond Germany,” Marco Settembri, the Chief Executive of Nestlé’s Europe, Middle East and North Africa business said on Tuesday at a Deutsche Bank conference.
Settembri said that early results from Germany were promising and that the two companies are discussing next steps.
“For both (of us), if we do it, if we go ahead, we want to do it right. We have capacity of course, but we really need to plan it and we need to do it well,” he told the conference.
Reuters reported that Nestlé is also working with other operators to supply products to business customers, but retail remains a very important channel.
Nestlé plans to launch a plant-based burger in the US later this year to rival the Beyond Burger.