Pernod Ricard closes deal on AI for supply chain and production

Pernod Ricard has signed a deal with artificial intelligence (AI) software company Complexica to deliver AI and machine learning capabilities to Pernod Ricard’s supply chain and production.

The long-term partnership will see the transition of the beverage giant’s operations from paper to cloud-based applications for planning, scheduling and push/pull optimisation.

“After conducting an evaluation and assessment process earlier this year, we have selected Complexica as our vendor of choice for our AI Foundations project, which will seek to optimise our business performance, by enhancing decision making and improving our ways of working, while making work safer for our employees,” said Brett McKinnon, global operations director at Pernod Ricard.

Pernod Ricard carries well-known wine brands such as Jacob’s Creek in Australia; Brancott Estate in New Zealand; Campo Viejo from Spain and Kenwood Vineyards & Mumm Napa in California.

“Optimising supply chain decisions across multiple operating sites and time horizons is a difficult and complex undertaking, but one that can drive significant benefits in areas such as asset utilization, volume throughput, quality, and working capital requirements,” said Matt Michalewicz, CEO of Complexica.

He said applying AI software to challenging company problems is “our core competency as a business”. He added that the company is keen to work with Pernod Ricard to optimise decision-making on the wine business’ supply chain.


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