White chocolate Coco Pops hit shelves in the UK

UK consumers couldn’t wait today to get their hands on Kellogg’s new white chocolate version of its popular Coco Pops which hit supermarkets this week.

Kellogg’s White Choc Coco Pops contain 30 per cent less sugar compared to other chocolate rice cereals and the cereal maker called it a healthier option for consumers.

“Our food developers have succeeded and for the first time in the cereal’s 59 year history a white chocolate version will hit the shops,” brand manager for Kellogg’s Coco Pops Katy Bailey told Indy 100.

Kellogg’s food technician Sara Ashley told the Mirror that the cereal maker was inspired by fans to create the new white chocolate cereal offering.

“We knew fans were asking for it so we developed a prototype, which uses three basic ingredients, and tried it out with Kellogg’s staff who loved it,” Ashley told the Mirror.

The FMCG giant also introduced a new character, Nula the Whale, in its latest advertisement. The whale magically turns the original chocolate cereal into white chocolate breakfast staple.

Consumers have responded to the new cereal offering on Twitter with many debating the similarities between White Choc Coco Pops and Rice Krispies.

The new cereal is available in Tesco and Asda stores now.

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