Earlier this week it emerged that Woolworths has been gifting some of its online customers with Google Home minis, in a likely bid to encourage customers to try its voice-activated shopping lists.
In 2017 Woolworths became the first supermarket in Australia to offer a Google Voice Action. Woolworths shoppers can add items to a shopping list via the app, then visit the website to purchase the items online, or use the mobile app while shopping in-store.
A couple of years earlier Coles launched a customer trial of Hiku, a new digital device designed to assist with online grocery shopping.
In April, Walmart launched voice-activated shopping, whereby customers can order groceries with voice commands through Google’s smart-home assistant, in a bid to compete with Amazon’s Alexa.
Is it time for Australian retailers to do the same? Will consumers make the most of voice-activated grocery shopping or does it only serves a minority of the consumer base?
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