This week in FMCG
As another week comes to a close we look back on the top headlines in the FMCG sector this week.
Soft drinks giant Coca-Cola Amatil (CCA) has hit its target of having 30 per cent of leadership positions from Board, senior executive and management positions in Australia held by women. CCA group managing director Alison Watkins said that “gender diversity in business has shifted from being the ‘right thing to do’ to being the smart thing to do”. She added that diverse leadership brings more experiences and insights to influence making stronger decisions.
Woolworths has been giving some of its online grocery shoppers a taste of voice activated shopping lists by gifting them with Google Home Minis. Woolworths spokesperson told Inside FMCG that “a Google Home customers can add items to their Woolworths shopping list via voice as and when they think of items around the house”. He said its their way of thanking its loyal online customers.
FMCG giant Unilever CEO Alan Jope has warned that “woke-washing” ads promising improvements in the world but fails to do so in real life, are tarnishing the image of the advertising industry. He urged advertisers and their agencies to hold each other accountable and advised agencies to reject campaign briefs from brands that don’t “walk the talk”. Jope said at the 2019 Cannes Lions International Festival of Creativity that the “Purpose is one of the most exciting opportunities I’ve seen for this industry in my 35 years of marketing. Done properly, done responsibly, it will help us restore trust in our industry, unlock greater creativity in our work, and grow the brands we love”.
Sauce maker Heinz has collaborated with singer and long-time ketchup fan Ed Sheeran on a new TV commercial and special edition label, Heinz Edchup. The pop singer-songwriter conceptualised the new ad, ‘Heinz Ketchup Saves Ed Sheeran From a Fancy Meal in Super Casual New Campaign’. His experience when dining at fancy restaurants and asking the waiters for Heinz Tomato Ketchup to add to his meal, inspired him to pitch the idea to the ketchup giant.
UK consumers got their hands on Kellogg’s new white chocolate version of its popular Coco Pops. Kellogg’s White Choc Coco Pops contain 30 per cent less sugar compared to other chocolate rice cereals and the cereal maker called it a healthier option for consumers. Brand manager for Kellogg’s Coco Pops Katy Bailey told Indy 100 that “our food developers have succeeded and for the first time in the cereal’s 59 year history a white chocolate version will hit the shops”.
That’s it for this week. Have a good weekend!