Coca-Cola Australia is introducing a new sugar-free sports drink to the market this month, in the form of Powerade Active Water.
Formulated with Powerade’s ION4 electrolyte system, the latest innovation from Coca-Cola is designed to hydrate before, during and after exercise, with sodium, potassium, calcium and magnesium to replace electrolytes lost during sweat.
The drink, which also contains B vitamins for energy, comes in three flavours, Peach & Apple, Mango and Lemon.
“We know active people are looking for ways to help replace electrolytes lost in sweat after exercise,” Kate Miller, brand director, Stills and Emerging Brands at Coca-Cola South Pacific said.
“Powerade Active Water provides a sugar-free alternative to tick all those boxes for gym goers, people who play sports or those simply being active.”
The new product campaign will use fitness partners and ‘fitfluencers’ to help promote the message to consumers.
Powerade Active Water will be available nationwide this month in a 600ml serve.