Amazon’s annual online shopping event Prime Day has begun in Australia, with tens of thousands of products now available at discounted prices.
The online retailer is advertising 50 per cent off own-brand products, such as the Amazon Echo and Echo Dot smart speakers and $80 off the Kindle Paperwhite e-reader, as well as a host of discounted items from brands on its marketplace, including Nike, Adidas, Fossil, Michael Kors, Lego, Barbie, Fisher-Price, Bose, Bang & Olufsen, L’Oreal, OPI, Oribe, Fancy Feast and others.
According to a statement from Amazon, marketplace sellers generated more than US$1.5 billion in sales globally during the 36-hour Prime Day event in 2018.
Given the fact that Prime Day 2019 has been extended to 48 hours – and will actually run for a total of 65 hours in Australia, thanks to the time difference – many experts are predicting this year’s sales to far surpass last year’s figure.
Marketing technology and services firm IgnitionOne is estimating Amazon will generate sales of US$6.1 billion this year, which would be a US$2 billion improvement over last year, according to a report by Fortune. The US$1.5 billion figure cited by Amazon doesn’t reflect Prime Day sales made by the e-commerce giant itself.
Local Amazon sellers such as homewares brands Canningvale and Astivita are offering significant discounts on products again this year after experiencing a strong sales uplift from Prime Day in 2018, the retailers said in a statement issued by Amazon.
“Canningvale is excited to be participating in Prime Day again this year after seeing almost a 500 per cent uplift in sales last year,” Canningvale’s managing director Jordan Prainato said in a statement.
“Prime Day has become one of the biggest shopping events in the northern hemisphere and in time, we expect it to be no different for Australia. This year we will once again be offering great prices on a range of luxury homewares available on Amazon Australia,” he said.
Astivita’s CEO Joseph Mizikovsky said: “We will be slashing the prices of our best selling items lower than last year and putting on sale a whole new range of tapware, all available exclusively through Amazon.”
Global software provider Salesforce is predicting retailers in the luxury and homewares categories will see the biggest boost from Prime Day.