Amazon has reported that its 2019 Prime Day held this week was a roaring success with record sales, surpassing the previous Black Friday and Cyber Monday combined.
Prime members worldwide bought over 175 million items during the highly anticipated annual shopping event, with a record number of Prime members shopping during the event in Australia.
Prime Day 2019 was extended to 48 hours, from 36 hours in 2018.
Huggies nappies, Coca-Cola multipacks, Finish Powerball dishwashing tablets and Dettol disinfectant wipes were the top selling deals in the household category in Australia. Last year, Huggies and Finish also featured in Amazon’s Prime Day bestsellers.
“Prime Day is the best of shopping, savings and entertainment and a way to say ‘thank you’ to Prime members. We were delighted to see Prime members in Australia getting the most out of our epic deals, making Prime Day the biggest shopping event in Amazon.com.au’s history,” Rocco Braeuniger, country manager for Amazon Australia said.
“It was great to see Aussies snapping up deals on everything from Amazon devices to everyday essentials, and smart home devices to video games.”
Adonis Sakatis from Sydney based pet products company Zenify reported that Prime Day was a huge success for the business.
“We sold out of one of our slow feeder dog bowls leading to it being our best-selling Prime deal and had a 20 times increase in our total sales revenue compared to our daily average for 2019,” Sakatis said.
“There was a great halo effect too, with a 500 per cent increase in non-deal product sales. Our Zenify Pets deals, including our slow feeder and portable dog bowls, were our best-selling pet supplies and we extended our limited deal quantities to keep up with the demand of Amazon.com.au shoppers,” shared Sakatis on Prime Day.”
In the US Prime members shoppers flocked to Amazon’s Whole Foods Market for organic strawberries, red cherries and blueberries.
Amazon founder and CEO Jeff Bezos thanked Prime members around the world for taking part and noted the rising popularity of the company’s voice technology with consumers.
“Members purchased millions of Alexa-enabled devices, received tens of millions of dollars in savings by shopping from Whole Foods Market and bought more than $2 billion of products from independent small and medium-sized businesses. Huge thank you to Amazonians everywhere who made this day possible for customers,” Bezos said.