Cadbury Dairy Milk has taken an innovative approach to its chocolate by creating chocolates with a 3D printer.
The Cadbury Dairy Milk 3D chocolate printer was first made in the UK and brought to Melbourne, Australia for World Chocolate Day. It creates 3D printed Cadbury Dairy Milk chocolate charms, made with layer upon layer of milk chocolate.
“We are absolutely thrilled to be launching the World’s First Cadbury Dairy Milk 3D Printer, in celebration of World Chocolate Day. Cadbury Dairy Milk is Australia’s most loved chocolate brand and we are delighted to offer an entirely new way to enjoy it, through our unique Cadbury Dairy Milk 3D printer experience,” said Katrina Watson, marketing manager, Cadbury Dairy Milk.
For a limited time Cadbury Dairy Milk created chocolate charms such as letters, shapes and iconic Australian symbols like kangaroos and thongs with Aussies given the chance to sample the chocolate at the MYER Chadstone store.
The 3D charms are loaded into a CAD (Computer Aided-Design) model that goes through a program to slice them into portions to create the chocolate layer by layer. The machine has eight nozzle heads to simultaneously create eight 3D Cadbury Dairy Milk chocolate charms of the same design.
Cadbury’s 3D printed chocolate charms are available until 28 July in Australia.