Thirty Second Bean Company has acquired Sydney coffee company the Sacred Grounds.
The Campos Coffee owner said in a statement that Ben Matthews will lead Sacred Grounds as general manager.
Matthews was previously the general manager sales at Campos Coffee. He said that its the perfect timing for Aussies who love coffee in Australia because of the growing variety and quality of coffee options available in the country.
“It’s a really exciting time for the coffee category. Shoppers and consumers are increasingly discerning in their choices. Ethical and sustainable sourcing, better quality coffee beans, and roast freshness are fast becoming the most important drivers of consumption and value growth,” Matthews said.
Tim Wiles, director and founder of Sacred Grounds, said that the acquisition was ideal and both companies have shared values and are both committed to selling ethically and sustainably sourced coffee.
“I’ve had a longstanding friendship with Campos Coffee founder Will Young, spanning more than 20 years. We’ve always shared a passion for coffee and a belief that coffee can be a force for good in the world. It’s been an amazing journey growing the Sacred Grounds business, but it was the right time to step away. Thirty Second Bean Company has the scale and reach to take Sacred Grounds to the next level, and I know I’m leaving it in the best of hands with Will and his team,” he said.
The acquisition will be effective in early August. Sacred Grounds will continue trading under the same brand.