Alcohol-free options are slowly but surely gaining momentum, as many health conscious consumers seek alternatives to reduce their alcohol intake.
Just this week, Aussie beer brand Victoria Bitter introduced its very own tea blend to offer an alternative for cricket fans getting up early to watch the upcoming series.
According to a recent International Wine and Spirits Record report, Global Opportunities in Low & No Alcohol, 65 per cent of 25 to 34 year olds (the UK’s heaviest drinkers) are trying to or have tried to cut back their alcohol intake.
The same report states that low- and no-alcohol brands represent 1.3 per cent of the UK’s alcohol market – but that’s expected to grow more than 80 per cent between 2018 and 2022, with spirits leading the growth followed by RTDs, cider, wine and then beer.
So if the UK figures are anything to go by, the market has a lot of catching up to do. Today, we’re asking who should be leading this change? Is it best for alcohol companies to experiment with low or no alcohol versions of their bestsellers or should we be looking to other companies to bring some new ideas into the market?
Feel free to share your thoughts in the comments.