VB brews a cuppa for cricket fans
Iconic Australian beer brand Victoria Bitter (VB) has created an alcohol free option for cricket fans rising early or staying up late to watch Australia take on England.
VB Tea is the brand’s very own unique tea blend, made from the beer’s iconic Super Pride hops and premium black tea leaves, to create a “quintessentially Aussie cuppa” that smells and tastes like the classic beer.
The marriage between English Breakfast and VB was designed to keep fans alert during the upcoming cricket games without relying on alcohol.
“We know how much Australians love cricket, and the long hours and sleepless nights they put themselves through whenever there’s a series in the UK,” Victoria Bitter marketing director Chris Maxwell said.
“So, we wanted to reward their hard work in supporting Australia by creating the perfect alternative to English Breakfast to sip on, as we go to battle with the Poms in what’s sure to be a hard-fought series. After all, there’s no time to snooze – especially if the Poms are losing.”
The popular Aussie beverage changed hands recently, as its owner Carlton & United Breweries was bought by Japanese beverage giant Asahi. When the deal does through Asahi will control half of the Australian beer market.
VB Tea contains is available to purchase on the company’s website for a limited time for $10 (excluding delivery).