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Coopers releases Sparkling Ale in cans

Aussie beer giant Coopers Brewery has released its Sparkling Ale in can form.

Coopers introduced the bold red 375 ml can, to coincide with the release of Coopers XPA in can.

Coopers marketing and innovation director, Cam Pearce, said in a statement that the can packaging for crafted beer is rising in popularity.

“Every year, the Great Australasian Beer Spectapular (GABS) event goes out to beer lovers with the GABS Hottest 100 Aussie Craft Beer survey. The results from May this year, with a record 31,000 people casting votes, was that 77 of the Top 100 beers in the survey were available in cans, compared with only four in 2014,” Pearce said.

“Coopers Original Pale Ale, Session Ale and Coopers Sparkling Ale all made the Top 100. Can preference is no longer driven by occasion only, as we see that cans are now a preferred format for many beer drinkers, particularly within the crafted segment.”

Pearce said there has been a “groundswell” from consumers for the release of Sparkling Ale in cans following the launch of Coopers Original Pale Ale in cans.

“We listened to the calls and have responded accordingly.”

Sparkling Ale is known for its distinctive balance of malt, hops and fruity characters. It has an ABV of 5.8 per cent and 30 international bitterness units.

The new Sparkling Ale will be available in liquor stores from mid-August.

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