Hot cross buns make a comeback at Coles

Hot cross buns are making a comeback at Coles supermarkets due to demand from customers.

The Easter treats were proving so popular with shoppers that the retailer has decided to make a four-pack of hot cross buns available all year round.

“For weeks – and in some instances for months – our bakers were being asked by customers if we were still baking hot cross buns. So, we’ve made the decision to meet this demand by trialling a four-pack of hot cross buns available throughout the year,” Coles category manager for In-Store Bread Freddie Hancock said.

“From today, people whose desire for a rich buttery bun packed with 100% Aussie fruit didn’t disappear on Easter Monday, can grab a four-pack of buns for just $3 from Coles supermarkets with in-store bakeries.”

A Coles customer survey found that over half of hot cross bun fans enjoyed them outside of Easter period.

Last year Coles customers enjoyed more than 12.5 million packs of hot cross buns from the end of 2018, through to Easter Monday.

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