Rice Krispies Treats has teamed up with Autism Speaks in the US to create sensory love notes to help kids with autism communicate emotions.
The heart-shaped stickers, made from materials such as silk, fleece, faux fur, satin and velour, are designed to help children give and receive love and support to their parents and caregivers in a unique way.
“This is a beautiful way to extend our Rice Krispies Treats Love Notes and showcase the many ways to express love and support as kids return to school,” said Kris Bahner, senior vice president of Global Corporate Affairs at Kellogg.
“This cause is very dear to me as a mom of a child with autism. I know firsthand that love and emotions aren’t always easy for children on the spectrum to express and receive – but they need to feel it and share it as much as any other child.”
“We are dedicated to creating a more inclusive world for people with autism and are thrilled to partner with brands like Rice Krispies Treats that share a similar commitment,” said Lisa Goring, strategic initiatives and innovation officer at Autism Speaks.
Last year, the Krispies Treats partnered with the National Federation of the Blind to create Braille stickers for its packaging which featured audio-enabled boxes that played recorded messages.
Kellogg’s ANZ told Inside FMCG that while there are no current plans to bring the Krispy Treats Love Notes to Australia and New Zealand, they wouldn’t rule it out.