Coles and Woolworths went head to head on Saturday with both hosting swap days for collectables fans at their supermarkets.
Little Shop fans gathered for an official swap day at 50 Coles stores across the country while Woolworths ran the swap day at every one of its stores.
“We held a second swap day for Lion King Ooshies last Saturday to give customers another opportunity to complete their collection alongside other members of the community which was met with great delight,” a spokesperson for the supermarket told Inside FMCG.
Coles supermarket in Westfield Southland welcomed Melbourne drag artist and unofficial ‘Queen of Little Shop’ Art Simone, who was a runner up in Coles Ultimate Little Shopper competition in 2018. Simone donned a collectables-inspired outfit for the occasion topped off with a colourful headpiece decorated with collectables.
“I’ve been painstakingly sorting minis to create this stunning headpiece awash with colour, making sure I recycled the magnificent minis from last year,” Simone said.
“The dress itself is made entirely from the adorable Coles Little Shop 2 Apron and Shopping Bag Sets.”
“Last year I collected the cute Little Shop minis and created a showstopping headpiece. I posted it on Instagram with the #UltimateLittleShopper hashtag and then tagged Coles and came runner up – but I still think I should have won first prize!”
Coles reported that “hundreds of people” showed up across the country with many stores having queues out the door.
“We were delighted with the response and hope the events helped people complete their sets,” a Coles spokesperson told Inside FMCG.
Coles revealed that the most popular collectable this year is iconic Aussie spread, Vegemite. The Coles Gift Card and Moccona both came out as surprise favorites.
The supermarket giant launched a Little Shop app in July that brings to life little dancing characters including Happy the Vegemite band leader, Doris the Finish dishwasher grandma and Chuck the Choc Chip Cookie carpenter.