Online wine retailer Vinomofo is venturing into on-demand delivery through a strategic pilot with Deliveroo and UberEats.
The pilot, which kicked off on Friday, allows consumers in Melbourne’s inner city suburbs to order from a range of Vinomofo wines through the Deliveroo or UberEats apps for speedy delivered straight to their door.
The retailer, which has traditionally sold wine in bulk before the recent launch of a three bottle ‘welcome kit’, will sell single bottles through the new partnership as well as magnums of Saint Roch Le Rosé.
Vinomofo co-founder and CEO Justin Dry said exploring on-demand delivery was a “no brainer” for the company, and while the pilot is limited to Melbourne for now, Dry revealed plans to expand the service if it is well received.
“On-demand is something we’ve been working on for a while now – it’s a no brainer for us as it’s a way to give our mofos what they want, when they want and introduce us to a new audience too,” he said in a statement.
“Our plan over the coming months is to test, evolve and expand further around the country if the pilot proves to be successful.”
The range of wines available through the delivery platforms will include producers such as Helen’s Hill, Patrick Of Coonawarra, Penley Estate, Rob Dolan and more.
Vinomofo has been expanding its reach of late, with a recent foray into the corporate world. The wine retailer appointed dedicated business wine liaisons to work with businesses on everything from large corporate events and client gifts to humble Friday drinks.
The new pilot will serve Melbourne’s inner city suburbs including Port Melbourne, Docklands, Richmond, St Kilda, South Yarra, Windsor, Prahran, Fitzroy and Carlton; Monday through to Wednesday from 12pm – 6pm and Thursday to Saturday, 12pm to 10pm.