Asahi snaps up Australia’s Green Beacon Brewery
Asahi Holdings Australia has announced the acquisition of Brisbane craft brewer, Green Beacon Brewing Co.
Founders Adrian Slaughter and Marc Chrismas run breweries in Teneriffe and Geebung, with the Teneriffe site containing a brewpub and bar, while in-house beer production and distribution sites are located at Geebung.
“This is a very exciting time for our business, as we add this great brand and great business to the Asahi Beverages family. We are looking forward to working with Marc and Adrian to help grow the Green Beacon business, and bring their great tasting beer to more consumers,” Peter Margin, Green Beacon executive chairman, said.
“Green Beacon has grown from just myself and Marc to 40+ team members across the nation in just eight years. We want to continue growing and maintaining the quality and integrity of our beers, whilst ensuring all Australians are kept amply supplied in great beer!” Slaughter added.
Green Beacon’s product range includes Windjammer IPA, Wayfarer Tropical Pale, 3 Bolt Pale Ale, Half Mast India Session ale, The Whaler and UpperCut Double IPA.
“Partnering with Asahi to deliver this is truly exciting and provides security and opportunity for our customers, consumers and wider Green Beacon family. Our goal has always been to make the best beer and to get it into as many people’s hands as possible. In Asahi, we have a partner who shares this commitment and can support us in achieving this goal.”
In July, the beer brand bought Victoria Bitter brewer Carlton & United. Anheuser-Busch InBev sold the brewery to Japan’s Asahi after being weighed down by debt when it acquired rival liquor maker, SABMiller in 2016.