Pepsi Max introduces fairy floss fusion
PepsiCo’s biggest beverage brand Pepsi Max has introduced a new no sugar cola with a fairy floss fusion.
Pepsi Max Creaming Soda, described by PepsiCo as having a “bold, refreshing taste”, is the latest addition to the Pepsi Max flavours range, which includes other sweet flavours like Pepsi Max Vanilla and Pepsi Max Raspberry.
“We are excited to reveal we took the great taste and no sugar offering of Pepsi Max and paired it with the fun, sweet taste of creaming soda to delight our consumers,” Carolyn Baveystock, PepsiCo ANZ marketing manager, carbonated soft drinks said of the launch.
The FMCG giant said that it is transforming its beverage portfolio to meet changing consumer tastes and needs and said its new diverse flavours “have been a huge hit with Australian consumers”.
Pepsi Max Creaming Soda is available at independent and major retailers, as well as petrol and convenience stores Australia wide in 600mL and 1.25L bottles, as well as 375mL and 440ml cans and a 10 pack.