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Heineken launches Australia’s first beer drive-thru

Beer giant Heineken is offering a unique tasting experience to Australian consumers with the launch of a Beer Drive Thru in Australia that doesn’t break any road rules.

The innovative activation will allow drivers and passengers alike to have “one for the road” with a sample of the brand’s first alcohol-free beer, Heineken 0.0.

The drive thru will launch in Sydney on the Princes Highway next month, offering one free beer per customer.

Heineken 0.0 launched globally in 2017 and is exceeding expectations in all 51 markets. In Australia, we estimate that the no alcohol beer segment will reach 22ML in five years, so it is a huge opportunity,” Damian Dabkowski, Heineken country manager, Australia, said.

“What better way to launch it in market than at Australia’s first Beer Drive-Thru, which is the perfect opportunity to introduce Heineken 0.0 to places it has never been before.”

The drive thru will be positioned at 886-896 Princes Highway, Tempe from September 11 before going on tour across Australia.

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