Media giant News Corp Australia has partnered with Coles on its final Little Shop 2 collectable to get more consumers reading newspapers.
The partnership will see the launch of a mini Kids News collectable for kids, which will be given to shoppers who purchase a News Corp Australia newspaper in Coles stores this weekend.
Kids News is News Corp’s national education platform for children and teachers, with stories crafted for children in a safe, online environment.
“The Little Shop phenomenon took Australia by storm last year and we are thrilled to grow our Coles partnership with this exclusive Kids News mini newspaper,” Lou Barrett, managing director national sales at News Corp Australia, said.
“We are passionate about the issue of literacy and improving the reading and writing skills of all Australians and we are thrilled to work with Coles and bring Kids News to the attention of more parent.”
Coles will offer 28 News Corp Australia metro and regional print titles in NSW, VIC, QLD, SA, NT and TAS this weekend for the Little Shop 2 campaign.
“We know that many parents and teachers are using the Little Shop 2 minis as educational tools to help kids with their numeracy skills. The new mini Kids News newspaper extends this learning and also encourages children to enjoy reading and writing,” Lisa Ronson, Coles CMO, said.