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Nutella celebrates multiculturalism with new label greetings

Nutella is celebrating Australia’s rich cultural diversity in a new campaign fronted by celebrity chef Miguel Maestre.

As part of the campaign Nutella will release jars with a “good morning” greeting in various different languages.

The limited edition jars include greetings in Spanish, French, Chinese and more.

Maestre, who was born in Spain, has incorporated Nutella into his favourite breakfast recipes, including Spanish Orange Magdalenes and Mama Florentina Palmeritas as part of the collaboration.

“I am excited to be able to share my favourite Spanish breakfast recipes and to re-invent them with Nutella. I am passionate about Nutella – who doesn’t love chocolate and hazelnuts?! As a loyal customer myself, this collaboration was a match made in heaven,” said Maestre.

“Australia is one of the most multicultural nations in the world. We are so lucky to have so many diverse and unique flavours come together in one place. Breakfast is enjoyed differently by various cultures and for that reason, it is one of my favourite meals. I couldn’t be more excited for everyone to try out some of the ways that I like to enjoy it.”

The limited edition Good Morning jars are stocked in supermarkets nationwide.

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