Coca-Cola Amatil adds Zubrowka Vodka to spirits portfolio
Coca-Cola Amatil is to take over distribution of premium Polish vodka brand Zubrowka from Spirits Platform on October 1.
The beverage bottler said the new Australia-wide distribution agreement will provide future opportunities for growth, and bring new customers to the brand.
Tobias Hoogewerff, sales director at Coca-Cola Amatil said that Zubrowka will be a “great addition” to its premium spirits portfolio.
Speaking on behalf of Zubrowka Chris Kennedy, Roust area manager Australia & New Zealand acknowledged the “excellent work” of the Spirits Platform team in developing and supporting the growth of the Zubrowka brand over the past few years.
“This is a fantastic opportunity for Zubrowka. We’re very excited at this partnership with Coca-Cola Amatil, a highly regarded supplier in the Australian market,” he said.
Roust, Spirits Platform and Coca-Cola Amatil are working together to avoid supply disruptions and minimise the need for additional administration during the changeover.