Sailor Jerry introduces first new product in nearly two decades
Sailor Jerry has introduced its first product innovation in 19 years in the form of ready-to-drink cans.
The new range, which includes two flavours – “Rum and Dry” and “Rum and Cola”, will launch first in Australia before being rolled out in other countries around the world.
The original Sailor Jerry Spiced Rum hit shelves almost two decades ago, and the new ready-to-drink range is in keeping with the original flavours, blending it with cola and dry ginger flavours.
“Australians are going to be the first to experience these RTDs, just in time for the warmer months,” Global Sailor Jerry brand ambassador Gravy Thomas said.
“These maintain the same authentic Sailor Jerry spirit. The combination of our iconic bold rum with delicious cola or dry ginger flavours is one we know they are going to love.”
Sailor Jerry Spiced Rum RTDs will be available from mid-September with an RRP of $26 for a 4 Pack and $58 for a 10 Pack.