New Zealand dairy manufacturer Keytone Dairy is set to acquire frozen smoothie brand Super Cubes for $726,000 plus an earn-out subject to performance milestones.
The Sydney-based company which was founded in 2018, is a growing consumer lifestyle brand in the health and wellness sector and is well positioned for rapid growth, Keytone chairman Peter James said.
The flagship product range features natural frozen smoothie cubes made from fruits, vegetables and plant based protein. The range is distributed nationally in Woolworths and 400 independent supermarkets.
“Super Cubes is an exceptionally attractive acquisition for Keytone,” Keytone’s chief executive Danny Rotman said
“The brand is a fast growing, highly appealing range of products for the health conscious, time-poor, consumer.”
“Keytone will be able to leverage its existing distribution channels in core markets, including China, to grow the Super Cubes brand internationally executing on the early-mover advantage in the health and wellness sector globally.”
The acquisitions is expected to fast track the strategic priority and development of Keytone’s Omniblend branded portfolio.