Coles is expanding its grocery offering on eBay with the introduction of fresh and frozen goods, alongside new delivery windows to encourage more customers to get onboard.
The addition of new items such as milk and bread means customers can now do their full grocery shop on the e-commerce site.
The supermarket giant first began offering perishable and non-perishable goods on the site in March, with items including fresh fruit and vegetables, ready meals and pre-packaged fresh food.
“When we first launched Coles on eBay our focus was on pre-packed fresh food, pantry, personal care, and household items,” a spokesperson for Coles told Inside FMCG.
“We listened to customer feedback and learned that people wanted access to more of our range to complete their weekly trolley in one transaction. By introducing Coles’ fresh and frozen products, we’re giving our customers the convenience they’re seeking and making it a one-stop-shop.”
Bulk-sized items such as coffee, rice, nappies and soft drinks have been most popular on the site to date with Coles Online Chief Executive Alister Jordan reporting that convenience and health are among the top priorities for Coles shoppers.
“We know convenience and health are a priority, with Coles customers increasingly seeking to reclaim their time, with minimum compromise on freshness, quality, and flavour,” he said.
“By enhancing our partnership with eBay, we are enabling anytime, anywhere shopping, providing our customers another convenient way to access our products and have them delivered straight to their door at a time that works for them.”
The addition of delivery windows gives shoppers the option of choosing a more convenient time frame for delivery, which will suit those who prefer to be there to receive the delivery.
“We’re seeing shopping needs change as Australians look for greater convenience. Coles on eBay shoppers prefer to shop during evenings, with Tuesday at 9pm the most common time,” senior director, B2C and advertising, Kristian Haigh, said.
Coles on eBay has also launched a $49 discount for eBay Plus members, when they spend $99 or more on their first shop; as well as a 5 per cent discount on every order thereafter. eBay Plus members also have the added benefit of free delivery on orders over $49 as well as double flybuys points.
While Coles on eBay is still only available to consumers living in metropolitan areas, having launched in Sydney, Melbourne and Brisbane in March; it has since been expanded to metropolitan Adelaide and Perth.