Queensland Brewery XXXX has unveiled a new limited edition gold XXXX can celebrating a summer of cricket, with the comeback of its famous mascot,
In honour of XXXX’s partnership with Australian cricket, Mr Fourex will wear the cricket whites on the limited-edition cans in six different cricketing poses. Mr Fourex has been featured in XXXX ads since XXXX BITTER was unveiled in 1924.
XXXX brand director Amy Darvill said the summer campaign was inspired by the golden age of cricket.
“We’ve always wanted to do a Mr Fourex can and it just felt like the perfect fit for this retro campaign. Cricket is a great Australian sporting pastime, and with XXXX celebrating its success as the Official Beer Partner of Cricket Australia, we want to reminisce on the history and golden moments of Aussie cricket. XXXX Gold was, is, and always will be the beer for the Aussie summer, and XXXX Gold and cricket just go hand-in-hand!” Darvill said.
Cricket Australia interim executive general manager, broadcasting & commercial Antonia Beggs said the campaign sums up a cricket summer.
“Entering our third year of partnership, it’s fantastic to see such an integrated approach to the summer of cricket which promises to be massive, particularly for Brisbane fans who’ll see a Gillette T20I and the first Domain Test of the summer at the Gabba,” Beggs said.
The new XXXX Gold Classic Cricket Can is available at retailers nationally from October.