Coles has kicked off a national fundraising campaign at more than 1500 supermarkets and Liquorland stores today, helped along by a $1 million donation from the Coles Nurture Fund to support drought-affected communities.
The donation along with funds donated by customers at the checkout will be provided to the Country Women’s Association (CWA) to provide grants for farming families to cover household expenses such as food, medical, electricity and water bills.
“We are indebted to our farmers who supply great food for our customers all year round and we want to do more to help those who continue to suffer due to severe drought conditions. We hope that through a national drought campaign, we can make a difference at a grassroots level and win together with communities,” Coles CEO Steven Cain said. .
Over the past 16 months, Coles and its customers have pledged $16 million in drought relief, resulting in more than 4000 grants through the CWA, Coles Dairy Drought Relief Fund and the Coles Nurture Fund.
“There’s a dogged determination in the farming community to get through the tough times but the reality is that the bills keep coming – whether that’s a doctor’s bill, grocery bill or shire rates,” Tanya Cameron, president of Country Women’s Association of Australia, said.
Last month, Woolworths launched a new fundraising drive for farming communities using its latest collectables campaign, Discovery Garden.
