Clearblue offers video call service to assist visually-impaired with pregnancy test readings

Procter & Gamble’s (P&G) Clearblue, has partnered with Be My Eyes to offer a video call service for women with low or no vision to discuss their
pregnancy test results in private.

Be My Eyes is a free app which allows women to speak to an expert advisor through a video call by clicking the Specialized Help function. The Clearblue advisor can then read the pregnancy test result and answer their questions to help alleviate the stress of asking for help from friends and family.

“No matter the outcome, taking a pregnancy test is an emotional and a deeply personal experience, and the result should be something you share on your own terms. We want Clearblue pregnancy tests to become accessible to everyone, including the four million American women that live with a visual disability, and we want to serve them,” Sumaira Latif, P&G’s accessibility leader said.

Clearblue careline manager, Sally Haworth, said the brand wants to help all women be in control of their reproductive health information and privacy.

“We heard from the Clearblue social community that they wanted to be in control of their reproductive health information and really wanted to be able to access their results in private. We knew we needed a fast solution, so we’ve partnered with Be My Eyes for a quick accessibility link to our service, giving women the clear answers they want and deserve,” Haworth said.


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