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Vegemite honours Aussie tennis partner with limited edition jar

Vegemite has released a limited
edition Bartymite jar to celebrate the continuation of its sponsorship of Australian tennis player, Ashleigh Barty.

While the spread inside stays the same, the Bartymite jars feature the player’s signature on the label.

“Vegemite has sponsored Ash since 2017 and we’re Mitey proud to announce that we’ll be continuing to fuel Ash for the third consecutive year. Ash is an extraordinary ambassador – she’s universally loved by all Aussies and we can’t wait to cheer her on as we approach the summer tennis season,” said Vegemite senior marketing manager, Matt Gray.

Barty will wear the Vegemite patch for the summer games, starting with the Fed Cup Final in November.

“I’m a proud Vegemite kid and I couldn’t be happier to be continuing this relationship. [It] is a reminder of home while I’m travelling, and I always take a tube with me around the world. The chance to work with one of Australia’s most iconic brands for the third year is a dream come true,” said Barty.

“I feel very special to have my own Vegemite jar and I can’t wait to see the limited-edition jars on the shelf. I’m not too sure who’s more excited – me or my family… I think Mum has pre ordered a lifetime supply!” said Barty.

The 380g Bartymite jars are available from mid-month until stocks last.

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