Arnott’s Shapes brings back interactive flavour game for footy finals

Arnott’s Shapes has brought back its ‘Flavour You Can See’ interactive platform in celebration of the upcoming footy finals.

The campaign allows consumers to play an online Shapes Flavour Battle where players can select a flavour to be pitted against a rival Shapes.

The game is linked to a live leaderboard and rewards the highest-scoring players across Australia and New Zealand each week with a year’s supply of Arnott’s Shapes.

“Whether you’re catching up with mates to watch the footy, or taking on your friend’s top score in the Shapes Flavour Battle game, Shapes is there to help add some extra fun and flavour to the big battle moments during this time of year,” Arnott’s brand manager Shannon Wright said.

“Football is full of friendly rivalry amongst mates, and thi

Rebecca Carrasco, Publicis Neighbourhood creative lead said the latest work allows the product to get involved in the spirit of the game, “not just from the sidelines”.

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