Food company Brownes Dairy is replacing its existing carton packaging with a carton made from plant-based, renewable materials.
The Tetra Rex Bio-based package is will have protective layers made from sugar cane.
“There is a lot of emphasis on the importance of recycling, but less of a focus on how we can make products more sustainable from the beginning. Brownes Dairy wanted to improve the sustainability of our packaging across the entire lifecycle of our products,” said Brownes Dairy CEO Tony Girgis.
The bio based packaging reduces the use of fossil based polyethylene plastic that is found inside the lining of cartons.
“Brownes Dairy scoured the planet in search of the best sustainable packaging on the market. Making the switch to a protective layer derived from sugar cane is not only better for the environment, but our consumers can trust the package is made from a renewable source that has a lower carbon impact to climate change,” said Girgis.
Brownes Dairy will switch 25 milk carton products, including Brownes Dairy white milk, cream and Chill range, to the new sustainable packaging.
“We have done the due diligence on this packaging format to ensure our product quality, freshness and food safety are fully maintained,” said Girgis.
“Across the industry we have seen almost all flavoured milk products move to bottles, but Brownes Dairy has made the conscious decision for its Chill range to remain the ‘King in Cartons’.”
Girgis said consumers globally are concerned about protecting the planet and believes businesses should take responsibility for their impact on the environment.