Ailsa Bay releases first blockchain whisky
Liquor company William Grant & Sons’ Ailsa Bay has unveiled the first blockchain whisky. The brand works with specialist blockchain technology company, arc-net to capture the full distilling and manufacturing process of the whisky so consumers can track the source of the liquor.
The brand said this will ensure its authenticity and traceability. The data available to consumers includes cask types, filling dates and bottling dates.
Consumers can trace the origins of their whisky via an innovative web experience, which is individually tailored to each bottle. By scanning a QR code, users are presented with a visual history of their whisky.
The blockchain technology also allows Ailsa Bay to gather data from existing and potential customers, using mobile location services to correlate where the whisky is being purchased and consumed to maintain brand protection.
“Innovation is a key part of the William Grant & Sons business. We’re constantly looking to evolve our offering and learn new things in order to push the boundaries within the drinks industry. We’re doing something now that we hope will set the bar for the future experience of spirits, and we look forward to seeing how other brands follow suit as innovation within the industry continues to develop in the next few years,”
James Macrae, brand ambassador or Ailsa Bay, said.