Lion is first off the mark with alcoholic seltzer range in Australia

Beverage giant Lion is launching an alcoholic seltzer range in Australia this November, following unprecedented success of the drinks innovation in the US.

Quincy is described by Lion as a light, summer drink that will be ‘the first of its kind in Australia’.

Launching nationally on November 1, the gluten-free, lower carb and lower sugar drink caters to Australians who are increasingly monitoring their sugar intake.

“With the worldwide trend towards moderation – in addition to mindfulness around ingredients such as sugar and carbohydrates – we have created a beverage choice that ticks all the right boxes,”
Lion’s Innovation Director Jo Simpson said.

Simpson said the range appeals to wine, beer and spirit drinkers who are looking for “something a little bit different”.

Since last year, alcoholic seltzer sales in the US have soared 193 per cent according to Nielsen data. In the first six months of 2019, Americans spent US$389 million on hard seltzer, according to Nielsen’s survey of
supermarkets and beverage retailers, an increase of 210 per cent from 2018.

“Though known for our leading beer portfolio at Lion, Quincy is an innovative response to the growing demand for a lighter drink that tastes great too. At Lion we look forward to continuing to grow our business beyond the core and producing new beverages to suit the changing demands of our drinkers,” James Brindley, Lion’s managing director said of the new range.

The range come in two flavours, a hint of natural lime and a hint of passionfruit. The four-pack retail at $19.99 and is available at Dan Murphy’s, BWS, Liquorland, First Choice, Vintage Cellars and leading independent liquor outlets.

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