Bambino Mio has sealed a deal with both Coles and Aldi to stock its line of sustainable cloth nappies.
Coles supermarkets and Coles Online will be stocking the miosolo all-in-one cloth nappies, reusable swim nappies, reusable toilet training undies and cloth baby wipes and nappy liners.
While from November 2, Aldi will be stocking its entire range of reusable swim products.
“We’re thrilled that Coles and Aldi are listening to their customers demands and seeing the need to stock more reusable and eco-friendly baby products as an alternative option to single-use baby products,” Bambino Mio said in a statement.
The baby care company said that it has learned from European markets that a presence in big retail/supermarkets encourages behavioural change amongst consumers as it can help change perceptions about cloth nappies which were once seen as a niche or dated product.
“It normalises the product category and has played a huge part in making these products mainstream,” the company said.