Australian consumers’ trust in the egg industry has increased since 2018, according to national science agency, CSIRO. The data reveals that 7 per cent of Australians expressed trust in the industry, up 4 per cent from 2018, with only 10 per cent conveying distrust.
The study found that 76 per cent of Australians are aware that egg farming has less impact on the environment compared to other agricultural industries, a figure which stood at 66 per cent in 2018.
While, 77 per cent of respondents said the sector should do more to improve living conditions for hens, only 57% said egg prices should rise to support this.
“The data showed a positive shift in people’s perceptions of environmental impact, an area that was unclear to many respondents in 2018 despite being a key focus area for the egg industry’s Sustainability Framework.” lead scientist, Dr Kieren Moffat, said.
Rowan McMonnies, managing director of Australian Eggs, said the results indicate that the process is valued by the community.
“Running a transparent community engagement process is not for the faint-hearted and we wanted to see if the efforts made by the industry would cut through. It feels like we are on the right track and egg farmers are starting to see the real value of increasing their engagement with the public,” McMonnies said.
