Matthew McConaughey to launch Wild Turkey’s Australian wildlife initiative
Matthew McConaughey, US actor and creative director of whisky brand Wild Turkey, is flying to Australia this month to put his support behind an initiative to protect and preserve Australian wildlife.
McConaughey will launch Wild Turkey’s With Thanks, an Australian extension of a three-year global program aimed at protecting various species and forestry.
“Whether it’s the outback, the Barrier Reef, or the farms on the Central Coast, I’ve enjoyed the natural beauties of Australia for years. And now I’m coming back to meet and celebrate the unwavering conviction of Aussies who work tirelessly to preserve and protect the beautiful wilderness and wildlife that is their own,” said Matthew McConaughey.
Australia has lost nearly half of its forests in the last 200 years and has one of the highest rates of animal extinctions worldwide, according to the Foundation for National Parks & Wildlife.
Nicole Stanners, marketing director of Wild Turkey’s parent brand, Campari Australia and New Zealand, said it’s important to do our bit to protect the wilderness.
“We’re delighted that Matthew will be coming to Australia to shine a light on the preservation of the Australian wilderness and take a moment to thank those who share our spirit of bold conviction,” Stanners said.
Last year, McConaughey released his own Bourbon brand, Wild Turkey Longbranch, a rare small-batch Kentucky straight bourbon refined with Texas Mesquite.
McConaughey and Wild Turkey are also partnering with travel start-up, Unyoked, to create an off-the-grid cabin to encourage people to reconnect with nature.
The proceeds from cabin bookings and $1 from every bottle of Longbranch sold in November and December will go to charity partner, the Foundation for National Parks & Wildlife.