Soft drinks giant Coca-Cola is getting rid of its plastic shrink-wrap on its can multipacks in Europe, in favour of paperboard packaging.
The cardboard multipacks will be available in 4, 6 and 8 packs of cans across all of its beverages including Coca-Cola (original taste and zero sugar), Diet Coke, Fanta, Sprite, Dr Pepper and Lilt. The soft drinks giant will make the transition over the next 18 months.
Coke has already released multipacks of ten cans or more using cardboard. Although the plastic shrink-wrap that it’s currently using is recyclable, only 10 per cent of local authorities collect the plastics, while 98 per cent accept cardboard for recycling.
“We’re taking action wherever we can to ensure we’re removing unnecessary packaging and making sure all of our packaging is as sustainable as possible,” Jon Woods, general manager of Coca-Cola Great Britain said.
The cardboard is 100 per cent recyclable and sustainably sourced with either an FSC (Forest Stewardship Council) or PEFC (Programme for the Endorsement of Forest Certification) certification.
In June, Coca-Cola made Glaceau smartwater in 100 per cent recycled plastic, removing 3,100 tonnes of virgin plastic and is switching Sprite bottles from green to clear plastics, which is easier to recycle.