Mövenpick expands beyond parlours into Woolworths
Premium ice cream brand Mövenpick is expanding beyond its ice cream parlours and into grocery stores through a new partnership with Woolworths.
Three flavours of Mövenpick ice cream is now available in Woolworths stores including Chocolate and Salted Caramel, Cookies and Caramel, and Swiss Chocolate.
Mövenpick has collaborated with ST. ALi Coffee Roasters in Melbourne to celebrate the launch, by creating the Alchemy Affogato.
“We want to celebrate how the simple can be revolutionary and use this innovative pairing to welcome in the Australian summer of 2020,” said Antje Rummel, head of marketing at Mövenpick Ice Cream.
Mövenpick ice cream is available exclusively at Woolworths stores, while the Alchemy Affogato is available at St. ALi, Melbourne on December 6, while supplies last.