FroPro launches Singles ice cream at Woolworths
FroPro has introduced its latest ice-cream product, Singles, to Woolworths. The new ice cream is a lower calorie, sugar-free chocolate coated dessert.
It is available in three varities including Double Chocolate, Salted Caramel and Plant-Based Classic Vanilla Single.
FroPro owner and former professional rugby star Ed O’Donoghue said they wanted to create indulgent ice creams that are healthy and sugar-free.
“Our vision has and always been, “Treat Yourself, Better”, ice cream is for indulgence and enjoyment and we don’t want anyone to sacrifice that, FroPro Singles will change the way you think about “healthy” ice cream, they are the real deal!” O’Donoghue said.
FroPro also offers a range of dairy and dairy-free tubs.
“Our goal is for FroPro Singles to out-sell the likes of Magnum and Connoisseur, ultimately consumers drive change through their purchasing habits and Australians now more than ever are demanding better choices for themselves and their families. As an independent Australian made and owned business, we never take for granted the support we receive from the community and we can’t wait for everyone to try these great new products,” he added.