Christmas grocery sales boost Sainsbury’s

Sainsbury’s chief executive, Mike Coupe, has announced that it delivered good results over the Christmas period, bucking the trend among UK supermarkets. Grocery sales grew 0.4 per cent, with online groceries up by 7.3 per cent.

“Our digital investments are also paying off and over 20% of our business was online in the quarter. Groceries online had record order numbers throughout the Christmas period and customers are increasingly choosing to shop with SmartShop in our supermarkets,” Coupe said in a statement.

Argos held its biggest online Black Friday sale to date with 32 million customers shopping via Sainsbury’s and Argos during the Christmas week.
Argos had 12 orders per second from shoppers in the peak hour.

“The colder weather helped to deliver strong clothing sales in the quarter and our Christmas, party and gifting ranges were all popular with customers”,” Coupe added. “Argos outperformed the market in consumer electronics, but the toy and gaming markets declined year on year. Thank you to all of our colleagues for working so hard over this key quarter and for delivering great service and availability for our customers in stores and online.”

The supermarket launched its own brand, Plant Pioneer, which added 31 new products such as banana blossom, Smokey Vacon Rashers and meat-free Southern Fried Bites. Its meat-free ranges outperformed the market over the quarter.

In January, Sainsbury’s will slash the price for its popular products to 60p, including apples, mangoes and avocados. It will hold the price of its frequently bought 1200 products during the fifth Price Lockdown event for eight weeks.

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