KitKat Gold goes global

Confectionery giant Nestlé is releasing its much-loved KitKat Gold in major retailers across Europe and selected other countries in 2020 following its unprecedented success in Australia and New Zealand last year.

KitKat Gold was introduced in ANZ for a limited time last year but due to popular demand it was later made a permanent addition to the local Nestlé portfolio.

The chocolate bar, which comprises of a crispy wafer wrapped in milk chocolate with creamy white chocolate and sweet caramel, has already been released in Russia and will be sold in the UK & Ireland very soon.

KitKat is well known for its adventurous flavour combinations including KitKat Ruby, which was released in 2018, and KitKat Green Tea Matcha which hit Europe in 2019.

“People are constantly looking for new taste sensations when they treat themselves and others. They also want chocolate that is visually appealing, so they can share it with friends and on social media. KitKat Gold has that special something, allowing consumers to have a break in style!” Alexander von Maillot, global head of confectionery at Nestlé, said.

“KitKat Gold is further proof of our commitment to our leading international confectionery brand. We have introduced many innovative flavors and premium products in recent years, and there is more to come!” von Maillot added.

KitKat Gold uses UTZ-certified cocoa beans as part of Nestlé’s Cocoa Plan and the product is free from artificial colours, flavours or preservatives.

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